Tuesday, November 6, 2012
It is more important now to find out
what other people are saying about your business than developing promotional
strategies inside your conference room. You may be the owner of a renowned
multinational or a local restaurant; it is successful only if people talk good
about it. Because the moment people say good things about your business, other
people would be interested to try it out for their needs. So are you collecting
the reviews from your customers? If not yet, let me tell you where you are
missing out.
There are websites like Yelp,
foursquare, and many others, which are dedicated to customer reviews and
discussions on their forums. You will find hundreds and even thousands of
people reviewing a particular restaurant, theatre, shopping destination,
website, etc for everyone else to know. These reviews and feedback can be both
negative as well as positive. Negative reviews or criticism are not always bad
for your business as long as you keep a tab on them. The moment you see anyone
talking negative or complaining about your business, take time to understand
the issue and post a reply immediately before it spreads like wildfire. Many
websites post links as well that connect your site with them so that customers
have a firsthand view of the business website being talked about.
Reviews and feedback are a blessing
in disguise. The only thing you need to maintain consistently is unparallel
service and product delivery for which your customers would never shift their
base to your competitors. Moreover, the moment you do something wrong and your
customers point it out, make sure you rectify it. It may be bad service or low
quality product. Once you rectify, you win the faith and trust of your
customers and they would themselves take the responsibility of promoting your business.
Yes it’s true and has taken place a number of times for many businesses!
Feedback that you receive from your
customers can be put up on your website itself for first time visitors to see.
It is obvious that they will be relying on your customer’s testimonials more
than relying on what you say. Many companies who are into service based
businesses have very effectively utilized customer reviews on their homepages
so that it is visible on the landing page itself or in a separate page. To give
you few examples, check out the websites of TricycleMedia and BusinessPro Designs. Both are website designing companies with a very good track
record as visible from their satisfied clients’ testimonials.
Remember one thing – the customer
feedback that you receive acts as the validation for the promises that you
make. If you are sure that you are delivering as you promised then try
generating as much reviews as possible to promote your claims. These reviews
can also be in the form of videos or you can make customers post their pictures
on your website while they use your product or service. These will just add to
the validation process for new visitors on your website. Hence you can only
imagine the power of customer reviews for your business. It can make or break
your business so be careful in what you promise and what you deliver to the end
user. Promote your reviews and see your business grow in no time!
Tuesday, November 6, 2012 1
Friday, October 26, 2012
Small businesses can promote
their brands, products or services by taking advantage of social media. With
the help of a high speed or wireless
internet, they can update their pages at a good time of the day wherever
they go. But, using social media for promoting businesses can become
overwhelming for a business owner who is new to social promotion.
Here are some hints on how to use
social media for your business’ advantage.
Tip 1. Provide sneak previews of upcoming products. Doing this can build
anticipation and help give significant feedback in order to help you have a
flawless launch. You may, for example, post pictures on various social
networking sites and invite followers or fans to leave their comments.
Tip 2. Exploit your own expertise. Your company’s studies might not run
wild but sharing helpful information you have learned from experience may pave
a great way towards enhancing your product’s name. For example if you are
selling make up, you can help your fans or followers by sharing your knowledge
on how to apply make up for various occasions or simple make up tricks for busy
ladies.
Tip 3. Show what your business does. Since social media is so interlinked
with multimedia, connecting to fans and followers lets you demonstrate your
business’ value more than words can say. Post videos of your products at work.
Or if you sell services, take actual videos of your employers during work.
Tip 4. Take advantage of content sharing. If you want to increase traffic
into your website, promote your business by allowing visitors to share your
content. For example, if you are into fashion modeling business, you can post
videos of your auditions for models and letting viewers share the video links
to your website. To encourage visitors to chare your content, you can install
widgets like AddThis in order to automate linking to most viewed sites.
Tip 5. Honesty goes a long, long way. Transparency is really important in
promoting trust among customers and would-be customers. Posting current
information about your business on your blog is one want to show transparency.
You can also post information about your sales and profits to demonstrate that
your business is on good financial conditions.
Tip 6. Be careful when dealing with others. Even if say, you have bad
experiences with other people or businesses, just stay civil when dealing with
these problems. Don’t even resort to name-calling or making intrigues as it can
hurt your business’ reputation.
Tip 7. Truly mingle with visitors. Placing a business page or a company
blog is not enough if you don’t interact with your visitor’s comments. If your
consumers have questions or need help in something, be ready to provide them
with answers. You can even ask them about their opinions on your next product
and truly incorporate what they want or like.
Tip 8. Avoid creating your own substitute. With all of the things running
on your business, it’s difficult to keep up. However, automating social media
has some hazards, too. For example, if you get tired about welcoming new
followers and just use automation tools to do this, your new followers might
think that you are spamming them with automated messages.
About The Author: Daphne enjoys writing on all things
technical for Broadband Expert.
Her daily routine consists of drinking coffee, keeping up on the latest news in
technology, as well as blogging and guest posting.
Friday, October 26, 2012 0
Monday, October 22, 2012
Internet equips limitless money making
opportunities to rapidly boost your income; you can really outset earning money
online by leveraging the offers accommodated by many websites on the internet.
Most people might be wondering how making online money is simple, they are put
in dilemma to decide whether earning online is true or spam. This is the most
common question raised by many people. There
are many real opportunities online to earn extra cash quickly. Are you looking
for making online money very fast then you are in the right place, following tips and tricks explains various
ways to make money online:
Referral
program: If you are practicing some or the other
tips to make online money then you may come across referral programs offered by
many sites. These programs are conducted by site owners to grow their business
by offering a little bonus for the people you refer them. Although these sites
offer little amount you must follow certain steps to choose the best program
and make more money out of it.
·
Understand the terms and
conditions of referral program
·
Sign up for a referral program
that gives you straight money
·
Choose best referral programs
like Opinion outpost, Cash crate, Constant content, Bukisa, Points2Shop and so
on.
Fill-in
online surveys: This is one of the popular ways to
make money, many top brands and companies pay for filling the surveys. To get
opinion from different people about their brand and business they invest lots of
money here, so you can turn your leisure time to fill such online surveys and
get paid. The following tips help you to get extra money:
·
Check the terms and never pay
up-front
·
Go through privacy policy
·
Join only after confirming that
they will pay you cash
·
Look at age restrictions
·
Register with legitimate survey
sites
Auction: Fed with the stuff you possess, exploring diversified ways to sell
things that you don’t need any more then consider selling them on eBay,
Craigslist, Amazon etc. If you’re still interested in making money further then
get deals from wholesale or retail markets and place that item on auction
sites, get a commission on the items that you sell. The following tips help in
making cash with the auction site:
·
Sell most appealing things
·
Choose best auction sites where
you want to sell
·
Promote your products
·
Provide accurate information;
don’t be unfair
·
Offer friendly customer service
Online
games: There are many websites that ask for initial
investment and they deposits sustainable amounts every time you reach certain point
and level in the game. In case you fall short of cash for the initial
investment then you can apply for cash loan
uk and get instant money. The fundamental idea behind this approach is
website owners believe these programs are very useful to retain traffic on
their website and to attract more number of visitors. Site owners earn profits
through paid advertising that means companies pay them to post their ads on
their site. The following tips help you to make money through online games:
·
List out significant events in
the game
·
Use metrics
·
Analyse and understand the
information
·
Analyse demographics and
payment size
About
the Author:
The guest post was contributed by Emily , financial guest blogger from Manchester, UK. Find out more about her finance related blogs @financeport
The guest post was contributed by Emily , financial guest blogger from Manchester, UK. Find out more about her finance related blogs @financeport
Monday, October 22, 2012 0
Wednesday, October 17, 2012
Search Engine Optimization (SEO) and Search Engine Marketing
(SEM) may sound similar but they are actually quite different. These two
acronyms should not be confused with one another. Though they sound and seem similar,
they hold a world of difference when it comes to marketing. In order to set the
records straight, let’s dive in and discover the difference between SEO and
SEM.
Search Engine
Optimization
Search Engine Optimization, SEO for short, is a branch of SEM.
It is mostly utilized by content writers or ambitious bloggers trying to make
their way up Google’s ranking. A way which SEO is accessed is through keywords.
A company—or individual—can pay to see which keywords are entered in a search
engine (i.e. Google) the most. Then, once this list is acquired, writers can
insert the keywords into their writing in order for Google to pick up on the
words.
SEO is the more natural way for a business to get noticed in
a search engine. A search engine will have a formula and algorithm that helps
them find information from the web and bring that information to their viewers.
The more naturally and efficiently the keywords are used, then the more likely
the article(s) will appear on the website search ranking.
Search Engine
Marketing
Search Engine Marketing (we will refer to this term as SEM
from here on) is a broader sense of online marketing. This can take many forms,
some of which are:
·
Using paid tools such as Pay-Per-Click (PPC) advertising. This takes form in paying for an
ad to be placed in certain websites (Facebook, Web search engines, etc.). The
number of times the ad or keyword is clicked will determine how much a company
will pay for the advertisement.
·
Paying for placement, also known as P4P advertising is a similar method.
For example, if an individual were to type in a certain keyword on a search
engine, then a company’s ad phrase would appear in the search engine if they
paid for the placement. This can get fairly expensive since businesses bid for
higher-ranking placements on a website search.
·
Taking advantage of Google AdWords. One of Google’s main sources of income is through
its advertising revenues. Google offers this method of advertising with several
sub-methods: PPC, cost per impressions, or cost per mille (CPM). Google AdWords
are also separated into local, national, or international distribution so a
business can determine how much to pay for an AdWord and appearance.
As you can see, SEO and SEM are two different topics but are
still interlinked with one another. Without SEM, SEO would not be as
successful. Without SEO, then SEM would not be effective. More importantly, SEO
is a part of SEM. Search Engine Optimization compliments online marketing. The
two marketing methods have their perks and downsides, but hopefully they are
now understood more clearly.
Author bio: Katrina
Sanga is a content writer for The Accident Attorneys’ Group.
Wednesday, October 17, 2012 1
Monday, October 15, 2012
A locksmith can use internet for the promotional of his
business site since it is one of the best ways of reaching to the potential
customers. It is noticed that online promotion is fastest than offline. A businessman
can catch the attention of thousands of customers in just one day only when he
uses online marketing tools in the right manner. Today, I have 5 best marketing
tips which you can use for the promotion of a locksmith business website.
Be a Guest Blogger
Write useful articles and infographics and then offer them
to the quality websites. One thing that you need to know at this point is that
quality site is one that is designed not for the sake of guest posts but for
the help of users. Start with free guest posting however, if a quality blog
demands some fee you should bear the cost. The reason is that this paid post
will increase the page rank of your locksmith blog/website.
Update Website with
Interesting Content
I often observed that many locksmith websites have just a
few pages like services, price, free estimate, about us, and contact us page
while in reality, these sites could be updated with more information. It is
advisable to keep your site fresh with new and informative content. Write about
those topics in which people take more interest. Through regular and
interesting content you can grab the attention of both readers and search
engines.
Become a part of
Social Network
You will agree that we enjoy a lot of benefits through our
professional contacts in our daily lives and same is true for the internet.
Actually it is a virtual portal where we need to develop and top maintain the
contacts through social websites such as Twitter, Facebook, LinkedIn, etc. Make
an account on just five social websites, update your profile with the website link
and become a regular member of them. Share your posts and comments on other
posts and in this manner, you would be able to attract many potential customers
toward the business.
Join Forums
You can find a lot of forums on the web. Your task is to
join the forums, update the profile, make a signature and start a thread. Try
to contribute something informative and attractive. When people read the post,
they would like to explore more and therefore, they will click on your link.
Try Social
Bookmarking
You can find a list of social bookmarking on the web. You
need to register for at least top ten best websites and to start bookmarking.
An important thing to note at this point is that you should not bookmark more
than one link on a website otherwise your account may be blocked. Be patience
always.
I’m sure that these five online marketing methods will help
you to increase the ranking of a website and side by side to attract the
attention of potential customers.
Author Bio: Mike Littman
Monday, October 15, 2012 1
Tuesday, October 2, 2012
Saturday, November 6, 2010
A new company called Blekko aims to help you do just that by drilling down into Web content using what the company calls "slashtags" -- subject-specific search terms that you put at the end of your searches preceded by a slash "/".
The new search engine launched a public beta on Monday, and is now open for anyone to try. Blekko may not be a strong contender to take out search leaders Google and Bing anytime soon, but Blekko certainly takes an interesting approach that's worth a try if you're looking to customize your daily Web searches.
Blekko's core approach is to use subject-specific search terms called slashtags that help you narrow down your search results. Say you were looking for reviews about Apple's iPad. You would type into Blekko "iPad /reviews" and your search results would list mostly reviews of the iPad from various magazines and tech blogs. If you typed in "Obama /news" you would end up with a list of news results about the President. By default, the "/news" slashtag is organized by most recent news items, but you can easily click on the "/relevance" slashtag at the top of the results page to have your news results about Obama organized by relevance instead.
Blekko has a variety of predefined slashtags you can use such as "/people" for a people search, "/blogs" for blog search, "/flickr" for Flickr search and so on. There are also a variety of topic slashtags such as "/basketball," "/movie-reviews" and "/android" to name a few. Finally, there are also a few slashtags called "api" slashtags listed on the left side of the results page that use search engines from other sites. You can search Amazon products on Blekko, for example, by using the slashtag "/shopping" or YouTube with "/video."
Saturday, November 6, 2010 0
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